Omnipotent marketing with Omnidocs

Ever wondered how a strategic and structured approach to marketing can pay off? We’re excited to tell you about our work with Omnidocs, a company that specializes in streamlining documents and templates. With a bit of help from SparkForce, they have been able to present their product to the level it deserves by creating and implementing a new marketing approach. Stay tuned to hear about their journey to success.

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From the start, we had no doubt this would be a successful partnership. At SparkForce, they were extremely prompt in creating a strategy that fit our needs and continuously optimized it to ensure it stays relevant along the way.

Tobias Tvede Friis, Brand & Marketing Manager at Omnidocs

But first, who is Omnidocs?

Omnidocs was founded in 2004 and has 80+ employees in Copenhagen and New York. With more than two million users worldwide, its impressive clientele includes Novo Nordisk, Maersk, UBS, Accenture, EY, Vestas, PWC, Ericsson, Dentons, KPMG, Calsberg, Nestlé, and many more. 

They offer their clients supreme services, helping them utilize and implement their products or create templates for communicative purposes. Through document management and automation solutions, their clients are supplied with a more streamlined brand and product presentation, resulting in more efficiency, fewer legal mistakes, and customization within the structure. Their systems are highly intelligent, designed for integration within existing systems, and can be customized to meet the specific needs of different professions.

Before SparkForce

Omnidocs was performing well but was not reaching their full potential and struggled to generate new leads. They had a lack of synergy across their channels and were operating in silos. Their marketing strategy, therefore, provided no cross-channel benefits and did not create the optimal experience for their clients. This meant that their content was not tailored to any specific audience. Tobias told us that they had trouble achieving a customer-centric approach or any proper emphasis on how their products met the needs of the clients and potential clients.  

Omnidocs faced issues defining an appropriate channel strategy as the target audience was not well-defined. The channels were not utilized following the corresponding steps in their buyer’s journey. Their issues were also centered around a lack of tracking. Even though various marketing initiatives were being implemented, there was no tracking strategy to help Omnidocs understand which of those initiatives were performing well. 

We chose SparkForce because their channel-agnostic approach offered a lot of flexibility, which aligned with our marketing goals in introducing and testing different initiatives. We also needed a new marketing strategy and felt SparkForce was offering us something new.

Tobias Tvede Friis, Brand & Marketing Manager at Omnidocs

After SparkForce

Together with Omnidocs, we designed a marketing strategy that would help them generate more value. This strategy centers on creating a more robust structure where each marketing initiative is tested, optimized, and adequately tracked. We implemented a tailored approach by focusing on smaller audiences and presenting them with highly relevant content. We also followed their journey closer by establishing a full-funnel perspective on each channel and tailoring the messages accordingly. 

We have seen a huge increase in traffic and interest in our solutions. More so, we have also noticed a significant increase in the quality of leads – prospects are now more ready to buy.

Tobias Tvede Friis, Brand & Marketing Manager at Omnidocs

By ensuring synergy across channels, we created a seamless and consistent customer experience to reinforce Omnidocs’ positioning. We introduced retargeting layers to re-engage with prospects already interested in Omnidocs’ products. Our collaboration brought about some sparkling numbers:

LinkedIn: Omnidocs is taking off on LinkedIn where their content now targets the right audience.

- Prospect conversions increased by 91%.
- Focusing on the right industry reduced cost per lead conversion by 62%.
- Tailored targeting increased clicks on landing pages by 63%.

Google Ads: By implementing a better tracking setup and monitoring intent and interest based on website engagement, we are winning over Google Ads. This allows us to change and expand the campaign structure to target the entire product portfolio accurately. 

- Focusing on the right products for the right audience increased conversion by 98%.
- Understanding keyword performance reduced conversion costs by 86%.

This has resulted in an overall increase in conversion of 45%.

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