Ambitious startup agency buys competitor

After only a year on the market, digital agency SparkForce, which specializes in demand gen and performance marketing, acquires competitor Saabyemedia.

As of December 1, the demand generation and performance marketing agency Saabyemedia will formally become an integrated part of SparkForce, which specializes in the combination of demand generation and performance marketing solutions for B2B SaaS companies.

Saabyemedia founder Frederik Saabye will, together with one employee, join SparkForce as Partner and Growth Lead, which he believes is a good match.

“It’s one of those situations where 2+2 makes 5. It makes sense for both parties. We both have high expectations for the collaboration,” says Frederik Saabye in the announcement.

In its first year, SparkForce has grown from 1 to 13 employees and has experienced “impressive growth” since its inception, according to CEO and founder Casper Rouchmann.

Maintains majority ownership

There are no financial statements available for SparkForce as the company is new, so perhaps you could elaborate on what ‘impressive growth’ means?

“Absolutely. We have a turnover of DKK 4.5 million in year one, and that’s even though the first people were only hired in February. I expect our turnover to exceed DKK 10 million next year,” Casper Rouchmann writes to Markedsføring.

After the acquisition, Casper Rouchmann continues as CEO, while Frederik Saabye becomes Partner and Growth Lead. Their common goal is to “expand the international customer portfolio with a focus on the European market”.

How much did SparkForce pay for Saabyemedia?

“I can’t share the amount, but it is an equity buy. I still hold the majority afterwards,” says Casper Rouchmann.

Link to the article in danish.