It's time to capture your demand

Good news – you’ve successfully generated a lot of demand for your product or service. Now’s the time to capture it. Demand capture is a marketing tool that capitalizes on your demand generation success by capturing people with intent and convincing them to buy.

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What is demand capture?

Demand capture focuses on converting the interest of those actively searching for solutions or products like yours. This involves targeted marketing efforts aimed at people who have shown intent to buy, using tactics like search engine ads, retargeting, and direct response marketing. It's a short-term strategy designed to quickly turn interested prospects into customers by presenting them with compelling reasons to choose your product or service right when they're ready to make a decision.

How we do demand capture

At this stage, we focus on the lowest part of the funnel and people looking for a product or a solution right now. That means a low volume but high intent searches, and why tapping into your competitor's keywords is a must. Here’s how we suggest you do it:

Make a strong keyword strategy

Be present on review platforms such as Capterra and G2

Utilize competitor audiences on LinkedIn and Facebook

Use competitor ads

Trusted by industry leaders

See how our tailored strategy and execution have propelled these businesses to
new heights.

SparkForce has supported us in implementing the strategy and has challenged us to optimize in ways we hadn’t thought of, which keeps us constantly evolving and able to do things better than before.

Sophie Klintrup & Katinka Sverker Brøndrum

Senior Marketing Manager & Marketing Manager

Having a partner who understands our industry and niche was a game-changer. The subject matter experts at SparkForce had valuable knowledge about the type of B2B we are, which gave us a lot of trust in the setup.

Tobias Tvede Friis

Marketing and Brand Experience Manager

Working with SparkForce was decisive for the fast results we got. With the help of their talented team, we were able to quickly establish a market position and attract not only the right companies but also the right people within them. We got exactly what we were looking for in a collaboration with an external agency—a very effective kickstart.

Frederik Fuglsbjerg

Product Marketing Manager

Working in the marketing field myself, I have high expectations from our partners. SparkForce managed to exceed them—they are an amazing team with an amazing mindset. They prove that true marketing is all about flexibility and adaptability.

Philip Mahler

Chief Marketing Officer

Working with digital flows, we don’t take digital marketing for granted. SparkForce quickly became a trusted partner in developing our marketing strategy. They offered us customized solutions and expert advice that made a true impact on the way we approach customers.

Niclas Agdenika

CEO & Co-founder

Working with Sparkforce was a great experience for us. What impressed me most was their team structure — they brought in specialists for each aspect of the project. Everyone on the team acted as proactive strategic partners, never afraid to challenge us and always coming forward with valuable suggestions. I highly recommend Sparkforce for anyone looking to elevate their B2B digital marketing efforts.

Alexia Gore Nielsen

Head of Marketing

I have used demand gen agencies around the world, several of them well-known premium agencies. But SparkForce outcompeted everything I ever tried as a CMO. The level of collaboration between the members of our assigned team, and the level of integration of their services, is the best there is.

Rasmus Skjoldan

CMO

Working with SparkForce has been a truly amazing journey so far. We’ve worked together for just over half a year, and it’s really revolutionized the way we’re able to push out not only volume but also quality in terms of ads, particularly on the social channels. We came from a bit of anarchy in our go-to market and that required a whole new way of thinking, and SparkForce’s agility hit the head on the nail.

Stefan Riberio Jensen

VP Demand & Growth

Everything has been fulfilled. Everything from video production to website production. Casper and the team are just awesome people to work with.

Morten Klank

CEO

Ready to ignite the spark?

Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.

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