Take charge with thought leadership

Your business already has several experts about your solution and industry. Why not tap into that and use your employees to become an authority on topics your audience finds important? That’s the art of thought leadership.

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What is thought leadership?

Thought leadership involves becoming a definite go-to to get your questions answered within a category. For example, think of an electric car. Most of the time, people come up with the same answer – Tesla. That’s because Tesla is the electric car thought leader to beat (at least, for now). This is the ultimate goal of a thought leadership strategy: Being top-of-mind within an industry or category. If you master it, you can:

Attract more clients

Increase brand awareness

Strengthen your SEO

Establish brand ambassadors 

Nurture customer relationships 

How we do thought leadership

What is your expertise? What is your agenda? What are you seeking to change with your business? These are some of the questions we’ll help you answer in order to define a clear thought leadership plan. This could entail:

Public Relations (PR)

Ghostwriting for thought leader ads on LinkedIn

Webinars or podcasts

Larger content pieces such as guides or e-books

Blogs and articles

Creating a company page on social strategies

Trusted by industry leaders

See how our tailored strategy and execution have propelled these businesses to
new heights.

SparkForce has supported us in implementing the strategy and has challenged us to optimize in ways we hadn’t thought of, which keeps us constantly evolving and able to do things better than before.

Sophie Klintrup & Katinka Sverker Brøndrum

Senior Marketing Manager & Marketing Manager

Having a partner who understands our industry and niche was a game-changer. The subject matter experts at SparkForce had valuable knowledge about the type of B2B we are, which gave us a lot of trust in the setup.

Tobias Tvede Friis

Marketing and Brand Experience Manager

Working with SparkForce was decisive for the fast results we got. With the help of their talented team, we were able to quickly establish a market position and attract not only the right companies but also the right people within them. We got exactly what we were looking for in a collaboration with an external agency—a very effective kickstart.

Frederik Fuglsbjerg

Product Marketing Manager

Working in the marketing field myself, I have high expectations from our partners. SparkForce managed to exceed them—they are an amazing team with an amazing mindset. They prove that true marketing is all about flexibility and adaptability.

Philip Mahler

Chief Marketing Officer

Working with digital flows, we don’t take digital marketing for granted. SparkForce quickly became a trusted partner in developing our marketing strategy. They offered us customized solutions and expert advice that made a true impact on the way we approach customers.

Niclas Agdenika

CEO & Co-founder

Working with Sparkforce was a great experience for us. What impressed me most was their team structure — they brought in specialists for each aspect of the project. Everyone on the team acted as proactive strategic partners, never afraid to challenge us and always coming forward with valuable suggestions. I highly recommend Sparkforce for anyone looking to elevate their B2B digital marketing efforts.

Alexia Gore Nielsen

Head of Marketing

I have used demand gen agencies around the world, several of them well-known premium agencies. But SparkForce outcompeted everything I ever tried as a CMO. The level of collaboration between the members of our assigned team, and the level of integration of their services, is the best there is.

Rasmus Skjoldan

CMO

Working with SparkForce has been a truly amazing journey so far. We’ve worked together for just over half a year, and it’s really revolutionized the way we’re able to push out not only volume but also quality in terms of ads, particularly on the social channels. We came from a bit of anarchy in our go-to market and that required a whole new way of thinking, and SparkForce’s agility hit the head on the nail.

Stefan Riberio Jensen

VP Demand & Growth

Everything has been fulfilled. Everything from video production to website production. Casper and the team are just awesome people to work with.

Morten Klank

CEO

Ready to ignite the spark?

Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.

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