Sell directly to high-value accounts
Imagine targeting and winning over your dream clients with laser-focused precision. With account-based marketing (ABM), you can. ABM aligns your marketing efforts directly with high-value accounts that perfectly fit your solutions. By concentrating your resources on these specific accounts, ABM transforms your approach from broad-reaching to targeted excellence, maximizing your ROI and ensuring an experience that resonates with your potential buyers.
How we do account-based marketing
At SparkForce, we've perfected the art of account-based marketing. Here's how we break it down:
One-to-One – Strategic ABM
Highly personalized campaigns for individual, high-stakes accounts. Think of it as a relentless pursuit of landing that one perfect client.
One-to-Few (10-50) – ABM Lite
Tailored campaigns for small clusters of accounts with shared needs or characteristics. For example, if you’re looking to sign specific breweries, key accounts could be Carlsberg, Tuborg, and Heineken.
One-to-Many (50-500) – Programmatic ABM
Scalable, customized efforts for larger groups of accounts with similar traits, such as all breweries in Europe.
Then, to achieve skyrocketing growth and get all the benefits of ABM, we’ll help you with:
Marketing and sales alignment: Ensuring your marketing and sales teams work together seamlessly to achieve common goals.
Measurement and setting strong KPIs: Establishing and tracking key performance indicators to measure the success of your ABM efforts.
Sales enablement materials: Providing tailored content and resources to empower your sales team and enhance their effectiveness.
Hyper-targeting on LinkedIn and Facebook: Utilizing advanced targeting techniques to reach and engage your ideal customers on social media platforms.
Why you should do account-based marketing
Let’s be honest – no one likes to feel that they’re just another face in the crowd. Account-based marketing is used so that you can create personalized marketing campaigns for targeted accounts, speaking directly to their unique needs. For B2B companies selling to accounts with long sales cycles and large deal sizes, there are many benefits:
Personalized approach: Tailor your marketing efforts to address each target account's specific needs and pain points.
Unified strategy and consistent messaging: Ensure cohesive strategies and messaging between your marketing and sales teams.
Higher ROI: Achieve better returns on investment by focusing resources on high-value target accounts.
Shorter sales cycles: Streamline the sales process through targeted efforts, reducing the time it takes to close deals.
Fewer wasted resources: Optimize resource allocation by concentrating on the most promising accounts and reducing efforts on less likely prospects.
Will account-based marketing work for you?
Last but not least, account-based marketing is not for everyone. Make sure you tick all the boxes below before you get started. For ABM to work for you, you should have:
A good idea of your Ideal Customer Profile (ICP)
A sales team
Larger deal sizes
Ready to ignite the spark?
Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.