We do believe that knowledge is power

…and it’s even more powerful when shared. Thought leadership is one of the main pillars we are build upon and we want to share with you everything that we’ve learnt. Join the SparkForce joyride and be a part of our journey where we challenge everything marketing-related!

Upcoming Webinars

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View all
January 22, 2025

Right Pricing for the Right Audience

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.

Resources

Here, you can find everything from blog articles to customer success stories and webinars to episodes from the Marketing Corner podcast. You can even find a unique social selling course on leveraging LinkedIn to advance your career.

All
Webinars
Podcasts
Blogs
Courses
Webinar
January 22, 2025

Right Pricing for the Right Audience

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.
View more
Blog
January 17, 2025

Let's craft your B2B organic content strategy: Step-by-step Guide

Educate, inspire, engage: Your guide to creating a winning B2B organic content strategy
View more
Blog
January 10, 2025

From B2B to B2C: How (very) similar are they?

B2B and B2C marketing are more alike than we think.
View more
Podcast
January 8, 2025

Episode 95: Our review of 2024

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024.
View more
Podcast
December 25, 2024

Episode 94: Predictions for 2025

We were feeling festive in the studio and decided to share some of the marketing trends we expect to see in 2025.
View more
Podcast
November 27, 2024

Episode 93: Prioritization in Marketing

In this episode, we discuss how we decide what marketing initiatives we prioritize, and what we decide to scrap.
View more
Webinar
November 27, 2024

The SaaS VC landscape of 2025 with Nicolaj Højer & Mathilde Lyet

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.
View more
Podcast
November 13, 2024

Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one.
View more
Podcast
October 30, 2024

Episode 91: LinkedIn Product Roadmap Update

Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn.
View more
Podcast
October 23, 2024

Episode 90: Pricing

In this episode, team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS.
View more
Podcast
October 16, 2024

Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

In this episode, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth.
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Podcast
October 9, 2024

Episode 88: An interview with Corey Morris: Part I-Journey & Learnings

With over 20 years of marketing leadership experience, Corey Morris joins us to share the highs and lows of his journey.
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Podcast
October 2, 2024

Episode 87: LIVE at TechBBQ

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ
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Podcast
September 25, 2024

Episode 86: Revenue Attribution Reporting on LinkedIn

In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report.
View more
Podcast
September 18, 2024

Episode 85: More Isn't Always Better

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.
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Podcast
September 12, 2024

Episode 84: Crisis Comms

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.
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Success stories
September 9, 2024

Manyone: Showing the value of a strong company

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.
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Podcast
September 4, 2024

Episode 83: Being Bold with Ad Copy

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit.
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Webinar
August 28, 2024

Demand generation ‍done right

Find the perfect LinkedIn campaign setup for scaling your business in our webinar.
View more
Podcast
August 28, 2024

Episode 82: Learning how to learn

Learning how to learn is one of the most important skills for advancing your career.
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Podcast
August 22, 2024

Episode 81: Motivating in-house specialists

Finding a clear career development path can be challenging.
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Webinar
June 29, 2024

B2B Experts Session: Growth through marketing

In this webinar, Casper, Ethan, and Frederik come together to share their hot/controversial take on B2B growth.
View more
Podcast
May 29, 2024

Episode 80: What WON'T change in the next 5 years?

We are all trying to predict what will change in the future, but let's talk about what won't change.
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Podcast
May 24, 2024

Episode 77: Sticking to our Marketing Roots

In marketing, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management.
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Podcast
May 15, 2024

Episode 79: Captivating your audience: Advice from Rhetorican & Professional Voice Coach, Thea Sejr

Rhetorician & Professional Voice Coach, Thea Sejr gives insights on how to captivate an audience during public speaking.
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Podcast
May 1, 2024

Episode 78: The man who wrote the book on PLG: Wes Bush

We have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush.
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Webinar
April 30, 2024

Beyond Boring: Transforming Your B2B Videos into Engagement Magnets

Are you looking to learn how to drive engagement through video on platforms such as LinkedIn and TikTok?
View more
Podcast
April 17, 2024

Episode 76: SparkForce's Frederik Saabye Møller - part 2

We're once again joined by Sparklehorse partner, Frederik Saabye Møller.
View more
Podcast
April 17, 2024

Episode 76: SparkForce’s Frederik Saabye Møller - part 2

In this episode, the gang share some of the most common B2B marketing mistakes they come across.
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Podcast
April 10, 2024

Episode 75: SparkForce’s Frederik Saabye Møller - part 1

In this episode, Casper and Jen speak with Sparklehorse partner Frederik Saabye Møller.
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Webinar
April 8, 2024

Back to Basics: How to succeed with B2B marketing in 2024

Marketing success is more complicated than ever.
View more
Podcast
March 13, 2024

Episode 74: Recruiting Marketers

Casper and Jen cover the stuff that gets their pulses racing to what makes them take a hard pass.
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Success stories
March 5, 2024

Omnidocs: A case study in synergistic marketing

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.
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Webinar
March 5, 2024

The paid search trap: B2B’s overreliance on paid search and how to avoid it

Join us for a deep-dive in to the world of paid search! In this webinar, we explore why B2B, and in particular SaaS
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Podcast
February 28, 2024

Episode 72: The demand generation framework

In this episode, Casper and Jennifer explore a comprehensive demand generation framework.
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Blog
February 27, 2024

The 2024 blueprint for revenue-generating B2B SaaS marketing

Generating traffic and leads through broad targeting on platforms like Facebook has become the norm, but it doesn’t work
View more
Blog
February 22, 2024

Shifting from lead gen to demand gen in B2B SaaS marketing

Here’s a step-by-step guide to navigating this pivotal transition smoothly and effectively.
View more
Podcast
February 21, 2024

Episode 71: A Chat with Planday's "Growth Janitor", Fred Linfjärd

In this second part, they will explore deeply various aspects of Growth marketing.
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Podcast
January 24, 2024

Episode 67: 1 Year of Sparkforce: What have we learned?

Casper wanted to share his experience and insights gained after one year of owning SparkForce (his agency).
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Podcast
January 17, 2024

Episode 66: What we learned in 2023 and will bring into 2024

Marketers are busy predicting what 2024 has in store.
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News
November 29, 2023

Ambitious startup agency buys competitor

Digital agency SparkForce, which specializes in demand gen and performance marketing, acquires competitor Saabyemedia.
View more
Webinar
November 28, 2023

Integrating Social Selling in your strategy

Join us for a chat with the amazing Laura Erdem from Dreamdata about Social Selling and how to integrate it into your ma
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Podcast
November 15, 2023

Episode 65: Business Metrics Pt II

Casper and Jennifer dive into the world of data and metrics, this time focusing on reporting and effective utilization.
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Webinar
October 31, 2023

Navigating the thought leader-sphere

Our panel will guide you through the strategies, insights, and tactics you need to navigate the thought leader sphere.
View more
Article
August 23, 2023

Crafting a comprehensive ICP (Ideal Customer Profile)

In the realm of modern B2B marketing, precision is paramount.
View more
Webinar
August 23, 2023

Power up your marketing

We're here to provide you with actionable tactics and game-changing strategies for your ABM campaigns.
View more
Blog
August 15, 2023

5 account-based marketing strategies you should know

Would you like to achieve 84% pipeline growth?
View more
Webinar
June 14, 2023

LinkedIn Amplified

Leveraging LinkedIn in your marketing strategy can have a big impact on generating high-quality leads.
View more
Blog
May 29, 2023

Product Launch: LinkedIn format

Introducing LinkedIn Thought Leader Ads: Boosting Authenticity and Reach
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Webinar
May 24, 2023

The battle for budget

A panel of distinguished marketers discuss their ideas & share their approach on this matter.
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Blog
May 23, 2023

Account-Based Marketing (ABM): Unlocking opportunities through a multi-layered approach

ABM presents a remarkable opportunity for businesses to connect with their desired audience.
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Webinar
May 9, 2023

Metric Mastery

This webinar will dive into B2B metrics in order to show you how to measure and optimize your business's success.
View more
Blog
April 18, 2023

Let's talk marketing strategy – demand generation vs demand capture

No demand, no revenue, right? We’re here to save you from making the same mistake.
View more
Blog
April 12, 2023

Scheduled posts for LinkedIn Pages – Organic post

In social media marketing, posting organic content is a crucial component of staying top-of-mind with your audience.
View more
Podcast
March 6, 2023

Episode 73: Motivating your team

In this episode, Jen and Casper cover motivating your Marketing Team.
View more
Blog
February 22, 2023

B2B marketing is not mission impossible

Many B2B companies are apprehensive when it comes to doing marketing.
View more
Podcast
February 14, 2023

Episode 70: A Chat with Planday's "Growth Janitor", Fred Linfjärd

One of the goals set by Jennifer and Casper for Marketing Corner this year was to bring on more guests....and here we're
View more
Podcast
February 7, 2023

Episode 69: Role models

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?
View more
Podcast
January 31, 2023

Episode 68: How to get the most out of your agency

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?
View more
Courses

Social Selling

Social selling is the art of leveraging LinkedIn, the world’s largest professional network
View more
Webinar
January 22, 2025

Right Pricing for the Right Audience

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.
View more
Webinar
November 27, 2024

The SaaS VC landscape of 2025 with Nicolaj Højer & Mathilde Lyet

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.
View more
Webinar
August 28, 2024

Demand generation ‍done right

Find the perfect LinkedIn campaign setup for scaling your business in our webinar.
View more
Webinar
June 29, 2024

B2B Experts Session: Growth through marketing

In this webinar, Casper, Ethan, and Frederik come together to share their hot/controversial take on B2B growth.
View more
Webinar
April 30, 2024

Beyond Boring: Transforming Your B2B Videos into Engagement Magnets

Are you looking to learn how to drive engagement through video on platforms such as LinkedIn and TikTok?
View more
Webinar
April 8, 2024

Back to Basics: How to succeed with B2B marketing in 2024

Marketing success is more complicated than ever.
View more
Podcast
January 8, 2025

Episode 95: Our review of 2024

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024.
View more
Podcast
December 25, 2024

Episode 94: Predictions for 2025

We were feeling festive in the studio and decided to share some of the marketing trends we expect to see in 2025.
View more
Podcast
November 27, 2024

Episode 93: Prioritization in Marketing

In this episode, we discuss how we decide what marketing initiatives we prioritize, and what we decide to scrap.
View more
Podcast
November 13, 2024

Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one.
View more
Podcast
October 30, 2024

Episode 91: LinkedIn Product Roadmap Update

Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn.
View more
Podcast
October 23, 2024

Episode 90: Pricing

In this episode, team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS.
View more
Blog
January 17, 2025

Let's craft your B2B organic content strategy: Step-by-step Guide

Educate, inspire, engage: Your guide to creating a winning B2B organic content strategy
View more
Blog
January 10, 2025

From B2B to B2C: How (very) similar are they?

B2B and B2C marketing are more alike than we think.
View more
Blog
February 27, 2024

The 2024 blueprint for revenue-generating B2B SaaS marketing

Generating traffic and leads through broad targeting on platforms like Facebook has become the norm, but it doesn’t work
View more
Blog
February 22, 2024

Shifting from lead gen to demand gen in B2B SaaS marketing

Here’s a step-by-step guide to navigating this pivotal transition smoothly and effectively.
View more
Article
August 23, 2023

Crafting a comprehensive ICP (Ideal Customer Profile)

In the realm of modern B2B marketing, precision is paramount.
View more
Blog
August 15, 2023

5 account-based marketing strategies you should know

Would you like to achieve 84% pipeline growth?
View more
Courses

Social Selling

Social selling is the art of leveraging LinkedIn, the world’s largest professional network
View more

Ready to ignite the spark?

Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.

Let's talk