Success stories unveiled:
use cases that inspire

Let’s dive into real-world success stories! Explore the transformative results that our clients achieved and the lessons learnt through our collaboration.

Upcoming Webinars

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November 27, 2024

The SaaS VC landscape of 2025 with Nicolaj Højer & Mathilde Lyet

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.

Success stories

September 9, 2024

Manyone: Showing the value of a strong company

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.

Success stories

Atobi: Accelerating inbound marketing success

Atobi aimed to leverage inbound marketing to extend its reach and fortify its market presence in the sporting industry.

Success stories

Omnidocs: A case study in synergistic marketing

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.

November 27, 2024

The SaaS VC landscape of 2025 with Nicolaj Højer & Mathilde Lyet

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.

August 28, 2024

Demand generation ‍done right

Find the perfect LinkedIn campaign setup for scaling your business in our webinar.

B2B Experts Session: Growth through marketing

In this webinar, Casper, Ethan, and Frederik come together to share their hot/controversial take on B2B growth.

Beyond Boring: Transforming Your B2B Videos into Engagement Magnets

Are you looking to learn how to drive engagement through video on platforms such as LinkedIn and TikTok?

Back to Basics: How to succeed with B2B marketing in 2024

Marketing success is more complicated than ever.

The paid search trap: B2B’s overreliance on paid search and how to avoid it

Join us for a deep-dive in to the world of paid search! In this webinar, we explore why B2B, and in particular SaaS

November 28, 2023

Integrating Social Selling in your strategy

Join us for a chat with the amazing Laura Erdem from Dreamdata about Social Selling and how to integrate it into your ma

October 31, 2023

Navigating the thought leader-sphere

Our panel will guide you through the strategies, insights, and tactics you need to navigate the thought leader sphere.

August 23, 2023

Power up your marketing

We're here to provide you with actionable tactics and game-changing strategies for your ABM campaigns.

LinkedIn Amplified

Leveraging LinkedIn in your marketing strategy can have a big impact on generating high-quality leads.

The battle for budget

A panel of distinguished marketers discuss their ideas & share their approach on this matter.

Metric Mastery

This webinar will dive into B2B metrics in order to show you how to measure and optimize your business's success.

December 27, 2024

Episode 93: Prioritization in Marketing

In this episode, we discuss how we decide what marketing initiatives we prioritize, and what we decide to scrap.

November 13, 2024

Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one.

October 30, 2024

Episode 91: LinkedIn Product Roadmap Update

Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn.

October 23, 2024

Episode 90: Pricing

In this episode, team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS.

October 16, 2024

Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

In this episode, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth.

October 9, 2024

Episode 88: An interview with Corey Morris: Part I-Journey & Learnings

With over 20 years of marketing leadership experience, Corey Morris joins us to share the highs and lows of his journey.

October 2, 2024

Episode 87: LIVE at TechBBQ

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ

September 25, 2024

Episode 86: Revenue Attribution Reporting on LinkedIn

In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report.

September 18, 2024

Episode 85: More Isn't Always Better

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.

September 12, 2024

Episode 84: Crisis Comms

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.

September 4, 2024

Episode 83: Being Bold with Ad Copy

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit.

August 28, 2024

Episode 82: Learning how to learn

Learning how to learn is one of the most important skills for advancing your career.

August 22, 2024

Episode 81: Motivating in-house specialists

Finding a clear career development path can be challenging.

Episode 80: What WON'T change in the next 5 years?

We are all trying to predict what will change in the future, but let's talk about what won't change.

Episode 77: Sticking to our Marketing Roots

In marketing, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management.

Episode 79: Captivating your audience: Advice from Rhetorican & Professional Voice Coach, Thea Sejr

Rhetorician & Professional Voice Coach, Thea Sejr gives insights on how to captivate an audience during public speaking.

Episode 78: The man who wrote the book on PLG: Wes Bush

We have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush.

Episode 76: SparkForce's Frederik Saabye Møller - part 2

We're once again joined by Sparklehorse partner, Frederik Saabye Møller.

Episode 76: SparkForce’s Frederik Saabye Møller - part 2

In this episode, the gang share some of the most common B2B marketing mistakes they come across.

Episode 75: SparkForce’s Frederik Saabye Møller - part 1

In this episode, Casper and Jen speak with Sparklehorse partner Frederik Saabye Møller.

Episode 74: Recruiting Marketers

Casper and Jen cover the stuff that gets their pulses racing to what makes them take a hard pass.

February 28, 2024

Episode 72: The demand generation framework

In this episode, Casper and Jennifer explore a comprehensive demand generation framework.

February 21, 2024

Episode 71: A Chat with Planday's "Growth Janitor", Fred Linfjärd

In this second part, they will explore deeply various aspects of Growth marketing.

January 24, 2024

Episode 67: 1 Year of Sparkforce: What have we learned?

Casper wanted to share his experience and insights gained after one year of owning SparkForce (his agency).

January 17, 2024

Episode 66: What we learned in 2023 and will bring into 2024

Marketers are busy predicting what 2024 has in store.

November 15, 2023

Episode 65: Business Metrics Pt II

Casper and Jennifer dive into the world of data and metrics, this time focusing on reporting and effective utilization.

Episode 73: Motivating your team

In this episode, Jen and Casper cover motivating your Marketing Team.

February 14, 2023

Episode 70: A Chat with Planday's "Growth Janitor", Fred Linfjärd

One of the goals set by Jennifer and Casper for Marketing Corner this year was to bring on more guests....and here we're

February 7, 2023

Episode 69: Role models

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?

January 31, 2023

Episode 68: How to get the most out of your agency

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?

February 27, 2024

The 2024 blueprint for revenue-generating B2B SaaS marketing

Generating traffic and leads through broad targeting on platforms like Facebook has become the norm, but it doesn’t work

February 22, 2024

Shifting from lead gen to demand gen in B2B SaaS marketing

Here’s a step-by-step guide to navigating this pivotal transition smoothly and effectively.

Product Launch: LinkedIn format

Introducing LinkedIn Thought Leader Ads: Boosting Authenticity and Reach

Scheduled posts for LinkedIn Pages – Organic post

In social media marketing, posting organic content is a crucial component of staying top-of-mind with your audience.

February 22, 2023

B2B marketing is not mission impossible

Many B2B companies are apprehensive when it comes to doing marketing.

Success stories

September 9, 2024

Manyone: Showing the value of a strong company

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.

Success stories

Atobi: Accelerating inbound marketing success

Atobi aimed to leverage inbound marketing to extend its reach and fortify its market presence in the sporting industry.

Success stories

Omnidocs: A case study in synergistic marketing

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.

Ready to ignite the spark?

Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.