Success stories unveiled:
use cases that inspire

Let’s dive into real-world success stories! Explore the transformative results that our clients achieved and the lessons learnt through our collaboration.

Upcoming Webinars

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January 22, 2025

Right Pricing for the Right Audience

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.
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Podcasts
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Success stories
September 9, 2024

Manyone: Showing the value of a strong company

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.
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Success stories
March 20, 2024

Atobi: Accelerating inbound marketing success

Atobi aimed to leverage inbound marketing to extend its reach and fortify its market presence in the sporting industry.
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Success stories
March 5, 2024

Omnidocs: A case study in synergistic marketing

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.
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Webinar
January 22, 2025

Right Pricing for the Right Audience

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.
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Webinar
November 27, 2024

The SaaS VC landscape of 2025 with Nicolaj Højer & Mathilde Lyet

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.
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Webinar
August 28, 2024

Demand generation ‍done right

Find the perfect LinkedIn campaign setup for scaling your business in our webinar.
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Webinar
June 29, 2024

B2B Experts Session: Growth through marketing

In this webinar, Casper, Ethan, and Frederik come together to share their hot/controversial take on B2B growth.
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Webinar
April 30, 2024

Beyond Boring: Transforming Your B2B Videos into Engagement Magnets

Are you looking to learn how to drive engagement through video on platforms such as LinkedIn and TikTok?
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Webinar
April 8, 2024

Back to Basics: How to succeed with B2B marketing in 2024

Marketing success is more complicated than ever.
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Webinar
March 5, 2024

The paid search trap: B2B’s overreliance on paid search and how to avoid it

Join us for a deep-dive in to the world of paid search! In this webinar, we explore why B2B, and in particular SaaS
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Webinar
November 28, 2023

Integrating Social Selling in your strategy

Join us for a chat with the amazing Laura Erdem from Dreamdata about Social Selling and how to integrate it into your ma
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Webinar
October 31, 2023

Navigating the thought leader-sphere

Our panel will guide you through the strategies, insights, and tactics you need to navigate the thought leader sphere.
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Webinar
August 23, 2023

Power up your marketing

We're here to provide you with actionable tactics and game-changing strategies for your ABM campaigns.
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Webinar
June 14, 2023

LinkedIn Amplified

Leveraging LinkedIn in your marketing strategy can have a big impact on generating high-quality leads.
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Webinar
May 24, 2023

The battle for budget

A panel of distinguished marketers discuss their ideas & share their approach on this matter.
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Webinar
May 9, 2023

Metric Mastery

This webinar will dive into B2B metrics in order to show you how to measure and optimize your business's success.
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Podcast
January 8, 2025

Episode 95: Our review of 2024

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024.
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Podcast
December 25, 2024

Episode 94: Predictions for 2025

We were feeling festive in the studio and decided to share some of the marketing trends we expect to see in 2025.
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Podcast
November 27, 2024

Episode 93: Prioritization in Marketing

In this episode, we discuss how we decide what marketing initiatives we prioritize, and what we decide to scrap.
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Podcast
November 13, 2024

Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one.
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Podcast
October 30, 2024

Episode 91: LinkedIn Product Roadmap Update

Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn.
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Podcast
October 23, 2024

Episode 90: Pricing

In this episode, team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS.
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Podcast
October 16, 2024

Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

In this episode, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth.
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Podcast
October 9, 2024

Episode 88: An interview with Corey Morris: Part I-Journey & Learnings

With over 20 years of marketing leadership experience, Corey Morris joins us to share the highs and lows of his journey.
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Podcast
October 2, 2024

Episode 87: LIVE at TechBBQ

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ
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Podcast
September 25, 2024

Episode 86: Revenue Attribution Reporting on LinkedIn

In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report.
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Podcast
September 18, 2024

Episode 85: More Isn't Always Better

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.
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Podcast
September 12, 2024

Episode 84: Crisis Comms

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.
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Podcast
September 4, 2024

Episode 83: Being Bold with Ad Copy

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit.
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Podcast
August 28, 2024

Episode 82: Learning how to learn

Learning how to learn is one of the most important skills for advancing your career.
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Podcast
August 22, 2024

Episode 81: Motivating in-house specialists

Finding a clear career development path can be challenging.
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Podcast
May 29, 2024

Episode 80: What WON'T change in the next 5 years?

We are all trying to predict what will change in the future, but let's talk about what won't change.
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Podcast
May 24, 2024

Episode 77: Sticking to our Marketing Roots

In marketing, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management.
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Podcast
May 15, 2024

Episode 79: Captivating your audience: Advice from Rhetorican & Professional Voice Coach, Thea Sejr

Rhetorician & Professional Voice Coach, Thea Sejr gives insights on how to captivate an audience during public speaking.
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Podcast
May 1, 2024

Episode 78: The man who wrote the book on PLG: Wes Bush

We have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush.
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Podcast
April 17, 2024

Episode 76: SparkForce's Frederik Saabye Møller - part 2

We're once again joined by Sparklehorse partner, Frederik Saabye Møller.
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Podcast
April 17, 2024

Episode 76: SparkForce’s Frederik Saabye Møller - part 2

In this episode, the gang share some of the most common B2B marketing mistakes they come across.
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Podcast
April 10, 2024

Episode 75: SparkForce’s Frederik Saabye Møller - part 1

In this episode, Casper and Jen speak with Sparklehorse partner Frederik Saabye Møller.
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Podcast
March 13, 2024

Episode 74: Recruiting Marketers

Casper and Jen cover the stuff that gets their pulses racing to what makes them take a hard pass.
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Podcast
February 28, 2024

Episode 72: The demand generation framework

In this episode, Casper and Jennifer explore a comprehensive demand generation framework.
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Podcast
February 21, 2024

Episode 71: A Chat with Planday's "Growth Janitor", Fred Linfjärd

In this second part, they will explore deeply various aspects of Growth marketing.
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Podcast
January 24, 2024

Episode 67: 1 Year of Sparkforce: What have we learned?

Casper wanted to share his experience and insights gained after one year of owning SparkForce (his agency).
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Podcast
January 17, 2024

Episode 66: What we learned in 2023 and will bring into 2024

Marketers are busy predicting what 2024 has in store.
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Podcast
November 15, 2023

Episode 65: Business Metrics Pt II

Casper and Jennifer dive into the world of data and metrics, this time focusing on reporting and effective utilization.
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Podcast
March 6, 2023

Episode 73: Motivating your team

In this episode, Jen and Casper cover motivating your Marketing Team.
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Podcast
February 14, 2023

Episode 70: A Chat with Planday's "Growth Janitor", Fred Linfjärd

One of the goals set by Jennifer and Casper for Marketing Corner this year was to bring on more guests....and here we're
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Podcast
February 7, 2023

Episode 69: Role models

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?
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Podcast
January 31, 2023

Episode 68: How to get the most out of your agency

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?
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Blog
January 17, 2025

Let's craft your B2B organic content strategy: Step-by-step Guide

Educate, inspire, engage: Your guide to creating a winning B2B organic content strategy
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Blog
January 10, 2025

From B2B to B2C: How (very) similar are they?

B2B and B2C marketing are more alike than we think.
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Blog
February 27, 2024

The 2024 blueprint for revenue-generating B2B SaaS marketing

Generating traffic and leads through broad targeting on platforms like Facebook has become the norm, but it doesn’t work
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Blog
February 22, 2024

Shifting from lead gen to demand gen in B2B SaaS marketing

Here’s a step-by-step guide to navigating this pivotal transition smoothly and effectively.
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Blog
May 29, 2023

Product Launch: LinkedIn format

Introducing LinkedIn Thought Leader Ads: Boosting Authenticity and Reach
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Blog
April 12, 2023

Scheduled posts for LinkedIn Pages – Organic post

In social media marketing, posting organic content is a crucial component of staying top-of-mind with your audience.
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Blog
February 22, 2023

B2B marketing is not mission impossible

Many B2B companies are apprehensive when it comes to doing marketing.
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Success stories
September 9, 2024

Manyone: Showing the value of a strong company

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.
View more
Success stories
March 20, 2024

Atobi: Accelerating inbound marketing success

Atobi aimed to leverage inbound marketing to extend its reach and fortify its market presence in the sporting industry.
View more
Success stories
March 5, 2024

Omnidocs: A case study in synergistic marketing

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.
View more

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