Igniting your revenue engine

We help drive demand and maximize inbound revenue for B2B
technology companies at scale.

Let's talk

Trusted by industry leaders

How we work

From creating and capturing demand to maximizing inbound revenue, we specialize in transforming low-performing go-to-market motions into high-velocity growth engines. Let us turn your marketing execution into tangible revenue impact, propelling your business forward one tactic at a time. Here’s how we do it:

Strategy

Before deciding tactics, we always start by creating the right strategy for your company. Here we map out your Ideal Customer Profile (ICP), positioning, targeting, segmentation, and messaging, and how that translates into creating, capturing, and converting demand.

Measurement

We gather data using our advanced marketing and performance tracking methods, which help us make strategic decisions that drive your business's growth and revenue.

Execution

Our team consists of 100% specialized B2B marketing professionals who will work as a true extension of your team to increase your demand and revenue generation with precise execution, content, and creative that secure you an unfair competitive advantage.

Process

We've developed a reliable system for planning, launching, optimizing, and generating new ideas for marketing campaigns. We're all about trying new things and finding better ways to do stuff.

Our new way of working

Our unique approach prioritizes tangible results over superficial metrics, driving revenue through strategic decision-making. Our team is incentivized not by hours spent, but by the measurable growth we bring to our clients' businesses.

Traditional way

Our way

Mindset

Vanity metrics

Revenue-focused

Approach

In-platform operations

Growth-focused decision making

Execution

Execution without strategy

Strategy first, then execution

Function

Marketing as a cost-center

Marketing as a business driver

Focus

Incentivized to spend hours

Incentivized on business growth

Our new way of working

Traditional way

Our way

Mindset

Vanity metrics

Revenue-focused

Approach

In-platform operations

Business-centered decision making

Execution

Execution without strategy

Strategy first, then execution

Function

Marketing as a cost-center

Marketing as a business driver

Focus

Incentivized to spend hours

Incentivized on business growth

Trusted by industry leaders

See how our tailored strategy and execution have propelled these businesses to
new heights.

SparkForce has supported us in implementing the strategy and has challenged us to optimize in ways we hadn’t thought of, which keeps us constantly evolving and able to do things better than before.

Sophie Klintrup & Katinka Sverker Brøndrum

Senior Marketing Manager & Marketing Manager

Having a partner who understands our industry and niche was a game-changer. The subject matter experts at SparkForce had valuable knowledge about the type of B2B we are, which gave us a lot of trust in the setup.

Tobias Tvede Friis

Marketing and Brand Experience Manager

Working with SparkForce was decisive for the fast results we got. With the help of their talented team, we were able to quickly establish a market position and attract not only the right companies but also the right people within them. We got exactly what we were looking for in a collaboration with an external agency—a very effective kickstart.

Frederik Fuglsbjerg

Product Marketing Manager

Working in the marketing field myself, I have high expectations from our partners. SparkForce managed to exceed them—they are an amazing team with an amazing mindset. They prove that true marketing is all about flexibility and adaptability.

Philip Mahler

Chief Marketing Officer

Working with digital flows, we don’t take digital marketing for granted. SparkForce quickly became a trusted partner in developing our marketing strategy. They offered us customized solutions and expert advice that made a true impact on the way we approach customers.

Niclas Agdenika

CEO & Co-founder

Working with Sparkforce was a great experience for us. What impressed me most was their team structure — they brought in specialists for each aspect of the project. Everyone on the team acted as proactive strategic partners, never afraid to challenge us and always coming forward with valuable suggestions. I highly recommend Sparkforce for anyone looking to elevate their B2B digital marketing efforts.

Alexia Gore Nielsen

Head of Marketing

I have used demand gen agencies around the world, several of them well-known premium agencies. But SparkForce outcompeted everything I ever tried as a CMO. The level of collaboration between the members of our assigned team, and the level of integration of their services, is the best there is.

Rasmus Skjoldan

CMO

Working with SparkForce has been a truly amazing journey so far. We’ve worked together for just over half a year, and it’s really revolutionized the way we’re able to push out not only volume but also quality in terms of ads, particularly on the social channels. We came from a bit of anarchy in our go-to market and that required a whole new way of thinking, and SparkForce’s agility hit the head on the nail.

Stefan Riberio Jensen

VP Demand & Growth

Everything has been fulfilled. Everything from video production to website production. Casper and the team are just awesome people to work with.

Morten Klank

CEO

Our three growth pillars

We drive growth for your business based on a three-pronged approach.

Growth strategy

Before we get into the tactics, we always start by figuring out the right growth strategy for your company. This involves understanding your ideal customers, how to reach them, and what messages will resonate with them to attract and convert interest into conversions.

Paid ads

We drive real business results with paid ads by creating and distributing content on search engines and social networks. We always tailor the ads based on your business, to help you increase your visibility, attract potential customers, and ultimately drive growth.

Content and creative

We create engaging content for your company, including articles, blogs, ads, and other branded material like graphics and video. These content pieces establish our clients as trusted industry leaders and attract a broader audience.

Our process

Free audit

We offer all potential clients a free audit before we start working together. This means we review all your current marketing programs, including landing pages, advertising, and tracking, to assess whether we’re a good fit.

Strategy workshop

Then we start with a 3-hour strategy workshop, where we come together to align on the next steps. We produce a 20-30 page deck that outlines tactic proposals and how we plan to move forward to grow your business. From here, you choose to let us take over the wheel or move forward on your own, paying a fixed price for the strategy.

Kick-off

In our kick-off session, we onboard you with the plan. We align on the strategy, set expectations, agree on goals, distribute tasks, and define roles and responsibilities, getting ready for execution within the next four to six weeks.

Execution

We assist you in creating tangible results by monitoring your ad accounts daily, refining strategies according to CRM insights and business metrics, and driving actual growth for your business.

Sparks are flying

After six months of working with SparkForce, our clients have experienced results like:

70%

Increase in weighted pipeline

30%

Decrease in cost per qualified lead

50%

Decrease in CAC payback period

See our customers case

Working with SparkForce has revolutionized how we distribute ads, both in volume and quality. We chose them because of their agility – their fast operations hit the nail on the head when dealing with last-minute requests.

Stefan Ribeiro Jensen

VP of Demand & Growth, Templafy

FAQs

If you need quick answers, look no further. If you can’t find your answer, please know that you can always contact us.

What is a tactic and what does it include?

Tactics are specific actions you employ to achieve your broader marketing goals and implement your strategy effectively. For example, a tactic could be running paid advertising campaigns on LinkedIn or content marketing such as blogs and guides. For a complete overview of the tactics we offer at SparkForce, go to our pricing page.

How do we communicate with our clients?

We streamline communication with our clients through a dedicated Slack channel, including weekly or bi-weekly check-in meetings.

What if we need to create new content for our strategy?

Our in-house team of creatives can help create copy and video content based on your needs and strategy.

What are the terms for our commitment period?

We always recommend a minimum commitment period of at least six months, then add on if needed. If you end your commitment with us early, you pay for the running month with one month's notice.

Do you count hours?

At SparkForce, we operate on a fixed rate to allocate our experts, time, and tactics according to your strategy. That means you don’t have to worry about hourly rates or hidden fees.

How do we do our reporting?

We use funnel.io for our reporting, which allows us to combine all of our GTM programs into one dashboard. Read more about our collaboration here.

Can you shift tactics without any extra cost?

Yes. If one tactic doesn’t work, you can switch from one month to the next and switch to another tactic without hassle or associated additional costs.

Who will be my main contact person?

Once we do the kick-off, your company will be assigned a team and a Growth Lead. The Growth Lead will be your main contact and responsible for your strategy and execution. All our Growth Leads are senior profiles and B2B marketing experts

Still have questions?

Resources

Knowledge is power, and it’s even better when shared. Here, you can find everything from blog articles to customer success stories and webinars to episodes from the Marketing Corner podcast. You can even find a unique social selling course on leveraging LinkedIn to advance your career.

Webinar

August 28, 2024

Ready to ignite the spark?

Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.

Let's talk

Igniting your revenue engine

Trusted by industry leaders