Igniting your revenue engine
We help drive demand and maximize inbound revenue for B2B
technology companies at scale.
Trusted by industry leaders
How we work
From creating and capturing demand to maximizing inbound revenue, we specialize in transforming low-performing go-to-market motions into high-velocity growth engines. Let us turn your marketing execution into tangible revenue impact, propelling your business forward one tactic at a time. Here’s how we do it:
Strategy
Before deciding tactics, we always start by creating the right strategy for your company. Here we map out your Ideal Customer Profile (ICP), positioning, targeting, segmentation, and messaging, and how that translates into creating, capturing, and converting demand.
Measurement
We gather data using our advanced marketing and performance tracking methods, which help us make strategic decisions that drive your business's growth and revenue.
Execution
Our team consists of 100% specialized B2B marketing professionals who will work as a true extension of your team to increase your demand and revenue generation with precise execution, content, and creative that secure you an unfair competitive advantage.
Process
We've developed a reliable system for planning, launching, optimizing, and generating new ideas for marketing campaigns. We're all about trying new things and finding better ways to do stuff.
Our new way of working
Our unique approach prioritizes tangible results over superficial metrics, driving revenue through strategic decision-making. Our team is incentivized not by hours spent, but by the measurable growth we bring to our clients' businesses.
Traditional way
Our way
Mindset
Vanity metrics
Revenue-focused
Approach
In-platform operations
Growth-focused decision making
Execution
Execution without strategy
Strategy first, then execution
Function
Marketing as a cost-center
Marketing as a business driver
Focus
Incentivized to spend hours
Incentivized on business growth
Our new way of working
Our unique approach prioritizes tangible results over superficial metrics, driving revenue through strategic decision-making. Our team is incentivized not by hours spent, but by the measurable growth we bring to our clients' businesses.
Traditional way
Our way
Mindset
Vanity metrics
Revenue-focused
Approach
In-platform operations
Business-centered decision making
Execution
Execution without strategy
Strategy first, then execution
Function
Marketing as a cost-center
Marketing as a business driver
Focus
Incentivized to spend hours
Incentivized on business growth
Trusted by industry leaders
See how our tailored strategy and execution have propelled these businesses to
new heights.
Our three growth pillars
We drive growth for your business based on a three-pronged approach.
Growth strategy
Before we get into the tactics, we always start by figuring out the right growth strategy for your company. This involves understanding your ideal customers, how to reach them, and what messages will resonate with them to attract and convert interest into conversions.
Paid ads
We drive real business results with paid ads by creating and distributing content on search engines and social networks. We always tailor the ads based on your business, to help you increase your visibility, attract potential customers, and ultimately drive growth.
Content and creative
We create engaging content for your company, including articles, blogs, ads, and other branded material like graphics and video. These content pieces establish our clients as trusted industry leaders and attract a broader audience.
Our process
Free audit
We offer all potential clients a free audit before we start working together. This means we review all your current marketing programs, including landing pages, advertising, and tracking, to assess whether we’re a good fit.
Strategy workshop
Then we start with a 3-hour strategy workshop, where we come together to align on the next steps. We produce a 20-30 page deck that outlines tactic proposals and how we plan to move forward to grow your business. From here, you choose to let us take over the wheel or move forward on your own, paying a fixed price for the strategy.
Kick-off
In our kick-off session, we onboard you with the plan. We align on the strategy, set expectations, agree on goals, distribute tasks, and define roles and responsibilities, getting ready for execution within the next four to six weeks.
Execution
We assist you in creating tangible results by monitoring your ad accounts daily, refining strategies according to CRM insights and business metrics, and driving actual growth for your business.
Sparks are flying
After six months of working with SparkForce, our clients have experienced results like:
Increase in weighted pipeline
Decrease in cost per qualified lead
Decrease in CAC payback period
FAQs
If you need quick answers, look no further. If you can’t find your answer, please know that you can always contact us.
Tactics are specific actions you employ to achieve your broader marketing goals and implement your strategy effectively. For example, a tactic could be running paid advertising campaigns on LinkedIn or content marketing such as blogs and guides. For a complete overview of the tactics we offer at SparkForce, go to our pricing page.
We streamline communication with our clients through a dedicated Slack channel, including weekly or bi-weekly check-in meetings.
Our in-house team of creatives can help create copy and video content based on your needs and strategy.
We always recommend a minimum commitment period of at least six months, then add on if needed. If you end your commitment with us early, you pay for the running month with one month's notice.
At SparkForce, we operate on a fixed rate to allocate our experts, time, and tactics according to your strategy. That means you don’t have to worry about hourly rates or hidden fees.
We use funnel.io for our reporting, which allows us to combine all of our GTM programs into one dashboard. Read more about our collaboration here.
Yes. If one tactic doesn’t work, you can switch from one month to the next and switch to another tactic without hassle or associated additional costs.
Once we do the kick-off, your company will be assigned a team and a Growth Lead. The Growth Lead will be your main contact and responsible for your strategy and execution. All our Growth Leads are senior profiles and B2B marketing experts
Still have questions?
Resources
Knowledge is power, and it’s even better when shared. Here, you can find everything from blog articles to customer success stories and webinars to episodes from the Marketing Corner podcast. You can even find a unique social selling course on leveraging LinkedIn to advance your career.
Ready to ignite the spark?
Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.